Objective
The primary goal was to design a vibrant, inclusive editorial piece for the Pride London community. I aimed to create a visual identity that celebrates diversity through a bold, non-conventional aesthetic while maintaining high professional editorial standards.
Target Audience
This project specifically targets the LGBTQ+ community and allies in London, Ontario. The design focuses on a diverse demographic that values authenticity, local connection, and high-impact artistic expression.
Process
Developed using Adobe InDesign and Illustrator, the process involved creating a dynamic grid system that balances bold typography with a vivid color palette. I focused on “visual activism,” ensuring each layout felt energetic, rhythmic, and professional.
Results
The final proposal is a high-energy magazine that serves as a celebration of identity and belonging. It successfully blends professional editorial design with the “funky” and creative soul that defines my studio’s signature style.